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EBC876629 |
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20111028151036.0 |
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111028s2012 nyua foab 001 0 eng d |
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|z 9781606492413 (pbk.)
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|a 9781606492420 (electronic bk.)
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7 |
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|a 10.4128/9781606492420
|2 doi
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|c MiAaPQ
|d MiAaPQ
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|a HF5415.153
|b .S263 2012
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0 |
4 |
|a 658.575
|2 22
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| 100 |
1 |
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|a Sanders, G. Lawrence.
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1 |
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|a Developing new products and services
|h [electronic resource] :
|b learning, differentiation, and innovation /
|c G. Lawrence Sanders ; with contributions by Ron Huefner ... [et al.].
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| 250 |
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|a 1st ed.
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| 260 |
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|a [New York, N.Y.] (222 East 46th Street, New York, NY 10017) :
|b Business Expert Press,
|c c2012.
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| 300 |
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|a 1 electronic text (xx, 340 p.) :
|b ill., digital file.
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| 490 |
1 |
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|a Marketing research collection
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| 500 |
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|a "For PowerPoint slides and other supplemental materials that accompany this book, please visit www.glsanders.wordpress.com."
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| 504 |
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|a Includes bibliographical references (p. 327-335) and index.
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0 |
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|a Preface -- Acknowledgments -- 1. Understanding entrepreneurship, diffusion, and R&D in the context of monopolistic competition -- 2. Fundamental concepts of product and price differentiation -- 3. Differentiation in action -- 4. The role of dynamic tension in constructing versioning and product differentiation curves -- 5. Examples of product differentiation and versioning curves -- 6. Facilitating creativity and innovation -- 7. Conceptualizing products and services using the FAD template -- 8. Strategic planning approaches for product differentiation and innovation -- 9. The ten-ten planning process: crafting a business story -- 10. Lock-in and revenue growth -- 11. Valuing the business -- 12. Developing a business plan -- 13. Project management for new product and services development -- 14. Re-priming the business using real options concepts -- 15. Wrap-up -- Notes -- References -- Index.
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| 506 |
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|a Access restricted to authorized users and institutions.
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| 520 |
3 |
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|a The focus of the book is on the up-front activities and ideas for new product and service development. A central theme of this book is that there is, or should be, a constant struggle going on in every organization, business, and system between delivering feature-rich versions of products and services using extravagant engineering and delivering low-cost versions of products and services using frugal engineering. Delivering innovative products is accomplished by an endless cycle of business planning, creative and innovative insight, and learning-about and learning-by-doing activities.
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| 530 |
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|a Also available in print.
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| 533 |
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|a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
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| 538 |
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|a Mode of access: World Wide Web.
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| 538 |
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|a System requirements: Adobe Acrobat reader.
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| 588 |
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|a Title from PDF t.p. (viewed on October 28, 2011).
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| 650 |
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|a New products.
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| 650 |
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|a Product differentiation.
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| 653 |
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|a Developing new products services
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| 653 |
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|a NPD
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| 653 |
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|a product design
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| 653 |
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|a learning, differentiation
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| 653 |
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|a price discrimination
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| 653 |
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|a product features
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| 653 |
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|a innovation
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| 653 |
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|a business planning
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| 653 |
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|a organizational analysis
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| 653 |
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|a diffusion
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| 653 |
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|a entrepreneurship
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| 653 |
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|a technology and product life cycles
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| 653 |
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|a product and service versioning
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| 653 |
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|a product demand
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| 653 |
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|a product line optimization
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| 653 |
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|a creativity
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| 653 |
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|a lock-in real options
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| 653 |
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|a business valuation and project management
|
| 655 |
|
4 |
|a Electronic books.
|
| 700 |
1 |
|
|a Huefner, Ronald J.
|
| 776 |
0 |
8 |
|i Print version:
|z 9781606492413
|
| 830 |
|
0 |
|a Marketing research collection.
|
| 856 |
4 |
0 |
|u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=876629
|z Click to View
|
