Product innovation toolbox a field guide to consumer understanding and research /

Bibliographic Details
Corporate Author: ProQuest (Firm)
Other Authors: Beckley, Jacqueline H., Paredes, Maria Dulce., Lopetcharat, Kannapon.
Format: Electronic eBook
Language:English
Published: Hoboken, NJ : Wiley-Blackwell, 2012.
Subjects:
Online Access:Click to View
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245 0 0 |a Product innovation toolbox  |h [electronic resource] :  |b a field guide to consumer understanding and research /  |c edited by Jacqueline Beckley, Dulce Paredes, Kannapon Lopetcharat. 
260 |a Hoboken, NJ :  |b Wiley-Blackwell,  |c 2012. 
300 |a xxiv, 392 p. 
504 |a Includes bibliographical references and index. 
533 |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
650 0 |a New products. 
650 0 |a Consumer behavior. 
650 0 |a Marketing research. 
655 4 |a Electronic books. 
700 1 |a Beckley, Jacqueline H. 
700 1 |a Paredes, Maria Dulce. 
700 1 |a Lopetcharat, Kannapon. 
710 2 |a ProQuest (Firm) 
856 4 0 |u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=861624  |z Click to View