Product innovation toolbox a field guide to consumer understanding and research /
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| Other Authors: | , , |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hoboken, NJ :
Wiley-Blackwell,
2012.
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| Online Access: | Click to View |
| Physical Description: | xxiv, 392 p. |
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| Bibliography: | Includes bibliographical references and index. |