Product innovation toolbox a field guide to consumer understanding and research - Beckley, Jacqueline H.; Paredes, Maria Dulce; Lopetcharat, Kannapon; ProQuest (Firm) (Hoboken, NJ : Wiley-Blackwell, 2012)
Includes bibliographical references and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Keywords: New products; Consumer behavior; Marketing research; Electronic books