ProQuest (Firm), Beckley, J. H., Paredes, M. D., & Lopetcharat, K. (2012). Product innovation toolbox: A field guide to consumer understanding and research. Hoboken, NJ: Wiley-Blackwell.
Chicago Style CitationProQuest (Firm), Jacqueline H. Beckley, Maria Dulce Paredes, and Kannapon Lopetcharat. Product Innovation Toolbox: A Field Guide to Consumer Understanding and Research. Hoboken, NJ: Wiley-Blackwell, 2012.
MLA CitationProQuest (Firm), Jacqueline H. Beckley, Maria Dulce Paredes, and Kannapon Lopetcharat. Product Innovation Toolbox: A Field Guide to Consumer Understanding and Research. Hoboken, NJ: Wiley-Blackwell, 2012.
Warning: These citations may not always be 100% accurate.