Product innovation toolbox a field guide to consumer understanding and research /

Bibliographic Details
Corporate Author: ProQuest (Firm)
Other Authors: Beckley, Jacqueline H., Paredes, Maria Dulce., Lopetcharat, Kannapon.
Format: Electronic eBook
Language:English
Published: Hoboken, NJ : Wiley-Blackwell, 2012.
Subjects:
Online Access:Click to View