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Managing customer experience and relationships : a strategic framework /

Bibliographic Details
Main Authors:	Peppers, Don, (Author), Rogers, Martha, 1952- (Author)
Format:	eBook
Language:	English
Published:	Hoboken, New Jersey : Wiley, 2017.
Edition:	Third edition.
Subjects:	Consumers' preferences. Customer relations > Management. Information storage and retrieval systems > Marketing. Relationship marketing. Electronic books.
Online Access:	Click to View

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