Managing customer experience and relationships : a strategic framework - Peppers, Don; Rogers, Martha, 1952- (Hoboken, New Jersey : Wiley, 2017)
Includes indexes.
Description based on print version record.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2018. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Keywords: Consumers' preferences; Customer relations -- Management; Information storage and retrieval systems -- Marketing; Relationship marketing; Electronic books