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Marketing plans for services a complete guide /

Bibliographic Details
Main Author:	McDonald, Malcolm.
Corporate Author:	ProQuest (Firm)
Other Authors:	Frow, Pennie., Payne, Adrian.
Format:	Electronic eBook
Language:	English
Published:	Chichester, U.K. : Wiley, 2011.
Edition:	3rd ed.
Subjects:	Service industries > Marketing. Service industries > Planning. Electronic books.
Online Access:	Click to View

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