APA Citation

McDonald, M., Frow, P., & Payne, A. (2011). Marketing plans for services: A complete guide (3rd ed.). Chichester, U.K.: Wiley.

Chicago Style Citation

McDonald, Malcolm., Pennie Frow, and Adrian Payne. Marketing Plans for Services: A Complete Guide. 3rd ed. Chichester, U.K.: Wiley, 2011.

MLA Citation

McDonald, Malcolm., Pennie Frow, and Adrian Payne. Marketing Plans for Services: A Complete Guide. 3rd ed. Chichester, U.K.: Wiley, 2011.

Warning: These citations may not always be 100% accurate.