Marketing plans for services a complete guide /
| Main Author: | |
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| Corporate Author: | |
| Other Authors: | , |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Chichester, U.K. :
Wiley,
2011.
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| Edition: | 3rd ed. |
| Subjects: | |
| Online Access: | Click to View |
| Physical Description: | xv, 495 p. : ill. (some col.) |
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| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781119951865 (electronic bk.) |