Marketing plans for services a complete guide - McDonald, Malcolm; Frow, Pennie; Payne, Adrian; ProQuest (Firm) (Chichester, U.K. : Wiley, 2011)
Includes bibliographical references and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Keywords: Service industries -- Marketing; Service industries -- Planning; Electronic books