Behavioral aspects of brand management /

Bibliographic Details
Main Author: Majerova, Jana, (Author)
Format: eBook
Language:English
Published: New York : Addleton Academic Publishers, [2021]
Subjects:
Online Access:Click to View
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020 |a 9781942585435  |q (electronic bk.) 
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100 1 |a Majerova, Jana,  |e author. 
245 1 0 |a Behavioral aspects of brand management /  |c Jana Majerova [and three others]. 
264 1 |a New York :  |b Addleton Academic Publishers,  |c [2021] 
264 4 |c Ã2021 
300 |a 1 online resource (111 pages) 
336 |a text  |b txt  |2 rdacontent 
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588 |a Description based on print version record. 
590 |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2018. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
650 0 |a Product management. 
650 0 |a Brand name products  |x Management. 
650 0 |a Marketing  |x Psychological aspects. 
655 4 |a Electronic books. 
776 0 8 |i Print version:  |a Majerova, Jana.  |t Behavioral aspects of brand management.  |d New York : Addleton Academic Publishers, c2021   |h 111 pages   |z 9781942585350 
797 2 |a ProQuest (Firm) 
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