Description: Behavioral aspects of brand management /

Bibliographic Details
Main Author:	Majerova, Jana, (Author)
Format:	eBook
Language:	English
Published:	New York : Addleton Academic Publishers, [2021]
Subjects:	Product management. Brand name products > Management. Marketing > Psychological aspects. Electronic books.
Online Access:	Click to View

Description
Physical Description:	1 online resource (111 pages)
ISBN:	9781942585435