Marketing planning by design systematic planning for successful marketing strategy /

Bibliographic Details
Main Author: Strauss, Ralf E.
Corporate Author: ProQuest (Firm)
Format: Electronic eBook
Language:English
Published: Chichester, England ; Hoboken, NJ : Wiley, c2008.
Subjects:
Online Access:Click to View
LEADER 01351nam a2200361 a 4500
001 EBC516982
003 MiAaPQ
005 20200520144314.0
006 m o d |
007 cr cn|||||||||
008 081027s2008 enkae sb 001 0 eng
010 |z  2008046995 
020 |z 9780470721674 
020 |z 0470721677 
035 |a (MiAaPQ)EBC516982 
035 |a (Au-PeEL)EBL516982 
035 |a (CaPaEBR)ebr10380962 
035 |a (CaONFJC)MIL268753 
035 |a (OCoLC)649473777 
040 |a MiAaPQ  |c MiAaPQ  |d MiAaPQ 
050 4 |a HF5415.13  |b .S8789 2008 
082 0 4 |a 658.8/02  |2 22 
100 1 |a Strauss, Ralf E. 
245 1 0 |a Marketing planning by design  |h [electronic resource] :  |b systematic planning for successful marketing strategy /  |c Ralf E. Strauss. 
260 |a Chichester, England ;  |a Hoboken, NJ :  |b Wiley,  |c c2008. 
300 |a xviii, 350 p. :  |b ill., plans. 
504 |a Includes bibliographical references (p. [303]-328) and index. 
533 |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
650 0 |a Marketing  |x Management. 
650 0 |a Strategic planning. 
655 4 |a Electronic books. 
710 2 |a ProQuest (Firm) 
856 4 0 |u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=516982  |z Click to View