APA Citation

Strauss, R. E. (2008). Marketing planning by design: Systematic planning for successful marketing strategy. Chichester, England ; Hoboken, NJ: Wiley.

Chicago Style Citation

Strauss, Ralf E. Marketing Planning By Design: Systematic Planning for Successful Marketing Strategy. Chichester, England ; Hoboken, NJ: Wiley, 2008.

MLA Citation

Strauss, Ralf E. Marketing Planning By Design: Systematic Planning for Successful Marketing Strategy. Chichester, England ; Hoboken, NJ: Wiley, 2008.

Warning: These citations may not always be 100% accurate.