Marketing planning by design systematic planning for successful marketing strategy /
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| Corporate Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Chichester, England ; Hoboken, NJ :
Wiley,
c2008.
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| Online Access: | Click to View |
| Physical Description: | xviii, 350 p. : ill., plans. |
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| Bibliography: | Includes bibliographical references (p. [303]-328) and index. |