Marketing planning by design systematic planning for successful marketing strategy - Strauss, Ralf E.; ProQuest (Firm) (Chichester, England ; Hoboken, NJ : Wiley, 2008)
Includes bibliographical references (p. [303]-328) and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Keywords: Marketing -- Management; Strategic planning; Electronic books