Cover Image

QR Code

The strategic storyteller : content marketing in the age of the educated consumer /

Bibliographic Details
Main Author:	Jutkowitz, Alexander, 1968- (Author)
Format:	eBook
Language:	English
Published:	Hoboken, New Jersey : Wiley, 2017.
Subjects:	Marketing. Storytelling. Content (Psychology) Electronic books.
Online Access:	Click to View

Similar Items

The strategic use of stories in organizational communication and learning
by: Gargiulo, Terrence L., 1968-
Published: (2005)

Storytelling : the destruction of the inalienable in the age of the Holocaust /
by: Gasche, Rodolphe,
Published: (2018)

Make it matter : a guide to mastering the art of the pitch with principled storytelling /
by: Kamath, Akshay,
Published: (2021)

The storytelling hero : speaking for powerful communication /
by: Bewley, Stewart,
Published: (2023)

Storytelling and the future of organizations an antenarrative handbook /
Published: (2011)

The power of data storytelling /
by: Vora, Sejal,
Published: (2019)

EFFECTIVE STORYTELLING STEP BY STEP : Captivate, Engage, and Influence your Audience
by: Goaz, O. G.

Storytelling in northern Zambia : theory, method, practice and other necessary fictions /
by: Cancel, Robert,
Published: (2013)

Effective data storytelling : how to drive change with data, narrative, and visuals /
by: Dykes, Brent,
Published: (2020)

More tales for trainers using stories and metaphors to influence and encourage learning /
by: Parkin, Margaret.
Published: (2010)

Stories for work : the essential guide to business storytelling /
by: Dolan, Gabrielle,
Published: (2017)

The springboard how storytelling ignites action in knowledge-era organizations /
by: Denning, Stephen.
Published: (2011)

Stories that move mountains storytelling and visual design for persuasive presentations /
by: Sykes, M. R.
Published: (2013)

Hooked how leaders connect, engage and inspire with storytelling /
by: Dolan, Gabrielle.
Published: (2013)

Creating signature stories : strategic messaging that persuades, energizes and inspires /
by: Aaker, David A.,
Published: (2018)

Research through, with and as storying /
by: Phillips, Louise Gwenneth,, et al.
Published: (2018)

Storyscaping : stop creating ads, start creating worlds /
by: Legorburu, Gaston.
Published: (2014)

Herding cats : a strategic approach to social media marketing /
by: Rohm, Andrew.,, et al.
Published: (2014)

Whoever tells the best story wins how to use your own stories to communicate with power and impact /
by: Simmons, Annette.
Published: (2007)

Stories : screen narrative in the digital era /
Published: (2018)

The secret language of leadership how leaders inspire action through narrative /
by: Denning, Stephen.
Published: (2007)

Tell me about yourself : six steps for accurate and artful self-definition : an action guide /
by: Murchison, Holley M.,
Published: (2017)

Lead with a story a guide to crafting business narratives that captivate, convince, and inspire /
by: Smith, Paul, 1967 July 3-
Published: (2012)

Tellings and texts : music, literature and performance in North India /
Published: (2015)

Storytelling and market research : a practical user guide /
by: John, C. Frederic,
Published: (2022)

Presentation skills : educate, inspire and engage your audience /
by: Weiss, Michael.,
Published: (2015)

The business of influence reframing marketing and PR for the digital age /
by: Sheldrake, Philip, 1971-
Published: (2011)

The marketing power of emotion /
by: O'Shaughnessy, John, 1927-, et al.
Published: (2003)

Brainfluence 100 ways to persuade and convince customers with neuromarketing /
by: Dooley, Roger, 1952-
Published: (2012)

How people buy online : the psychology behind consumer behaviour /
by: Gupta, Seema,
Published: (2021)

Design Thinking for Social Innovation
by: Brown, Tim, et al.
Published: (2012)

Sensory marketing research on the sensuality of products /
Published: (2010)

Consumer psychology : a study guide to qualitative research methods /
by: Hackett, Paul, 1960-, et al.
Published: (2016)

Decoding the new consumer mind : how and why we shop and buy /
by: Yarrow, Kit, 1958-
Published: (2014)

Online consumer behavior theory and research in social media, advertising, and e-tail /
Published: (2012)

Understanding green consumer behavior a qualitative cognitive approach /
by: Wagner, Sigmund A., 1966-
Published: (1997)

The buying brain secrets of selling to the subconscious mind /
by: Pradeep, A. K., 1963-
Published: (2010)

Psychological foundations of marketing /
by: Kimmel, Allan J.,
Published: (2018)

Viral marketing and social networks /
by: Petrescu, Maria.,
Published: (2014)

Emotions, advertising and consumer choice
by: Hansen, Flemming.
Published: (2007)