Viral marketing and social networks /

Viral marketing is the key to marketing success in the 21st century, and advertising is one of the most important tools in the viral marketing toolkit. This book offers an in-depth look at viral marketing, beginning with a short overview of the history and evolution of the viral marketing term. As w...

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Bibliographic Details
Main Author: Petrescu, Maria., (Author)
Format: eBook
Language:English
Published: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2014.
Edition:First edition.
Series:Digital and social media marketing and advertising collection.
2014 digital library.
Subjects:
Online Access:Click to View