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170203t20162016enka ob 000 0 eng d |
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|z 9781787142367
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|a 9781787142374 (e-book)
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|a (MiAaPQ)EBC4789479
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|a (OCoLC)969433809
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|a MiAaPQ
|b eng
|e rda
|e pn
|c MiAaPQ
|d MiAaPQ
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4 |
|a HF5410
|b .S773 2016
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| 082 |
0 |
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|a 658.8005
|2 23
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| 245 |
0 |
0 |
|a Strategic marketing :
|b new horizons in theory and research /
|c John M. Rudd, Matti Jaakkola and Greg W. Marshall, guest editors.
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| 264 |
|
1 |
|a [Bradford, England] :
|b Emerald Group Publishing Limited,
|c 2016.
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| 264 |
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4 |
|c 2016
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| 300 |
|
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|a 1 online resource (229 pages) :
|b illustrations, tables.
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| 336 |
|
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|a text
|2 rdacontent
|
| 337 |
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|a computer
|2 rdamedia
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| 338 |
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|a online resource
|2 rdacarrier
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| 490 |
0 |
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|a European Journal of Marketing,
|x 0309-0566 ;
|v Volume 50 Number 12
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| 504 |
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|a Includes bibliographical references at the end of each chapters.
|
| 588 |
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|a Description based on online resource; title from PDF cover (ebrary, viewed February 2, 2017).
|
| 590 |
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|a Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
|
| 650 |
|
0 |
|a Marketing
|v Periodicals.
|
| 655 |
|
4 |
|a Electronic books.
|
| 700 |
1 |
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|a Rudd, John,
|e editor.
|
| 700 |
1 |
|
|a Jaakkola, Matti,
|e editor.
|
| 700 |
1 |
|
|a Marshall, Greg W.,
|e editor.
|
| 776 |
0 |
8 |
|i Print version:
|t Strategic marketing : new horizons in theory and research.
|d [Bradford, England] : Emerald Group Publishing Limited, c2016
|h approximately 229 pages
|k European Journal of Marketing ; Volume 50 Number 12
|z 9781787142367
|
| 797 |
2 |
|
|a ProQuest (Firm)
|
| 856 |
4 |
0 |
|u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=4789479
|z Click to View
|
