Description: Strategic marketing :

Bibliographic Details
Other Authors:	Rudd, John, (Editor), Jaakkola, Matti, (Editor), Marshall, Greg W., (Editor)
Format:	eBook
Language:	English
Published:	[Bradford, England] : Emerald Group Publishing Limited, 2016.
Series:	European Journal of Marketing, Volume 50 Number 12
Subjects:	Marketing > Periodicals. Electronic books.
Online Access:	Click to View

Description
Physical Description:	1 online resource (229 pages) : illustrations, tables.
Bibliography:	Includes bibliographical references at the end of each chapters.
ISBN:	9781787142374 (e-book)
ISSN:	0309-0566 ;