APA Citation

Rudd, J., Jaakkola, M., & Marshall, G. W. (2016). Strategic marketing: New horizons in theory and research. [Bradford, England]: Emerald Group Publishing Limited.

Chicago Style Citation

Rudd, John,, Matti Jaakkola, and Greg W. Marshall. Strategic Marketing: New Horizons in Theory and Research. [Bradford, England]: Emerald Group Publishing Limited, 2016.

MLA Citation

Rudd, John,, Matti Jaakkola, and Greg W. Marshall. Strategic Marketing: New Horizons in Theory and Research. [Bradford, England]: Emerald Group Publishing Limited, 2016.

Warning: These citations may not always be 100% accurate.