Strategic marketing : new horizons in theory and research - Rudd, John; Jaakkola, Matti; Marshall, Greg W. ([Bradford, England] : Emerald Group Publishing Limited, 2016)
Includes bibliographical references at the end of each chapters.
Description based on online resource; title from PDF cover (ebrary, viewed February 2, 2017).
Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Keywords: Marketing -- Periodicals; Electronic books