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Monetizing innovation : how smart companies design the product around the price /

Bibliographic Details
Main Authors:	Ramanujam, Madhavan, (Author), Tacke, Georg, (Author)
Format:	eBook
Language:	English
Published:	Hoboken, New Jersey : Wiley, 2016.
Subjects:	New products > Marketing. Pricing. Electronic books.
Online Access:	Click to View

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