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Open innovation : new product development essentials from the PDMA /

Bibliographic Details
Other Authors: Noble, Charles, (Editor), Durmusoglu, Serdar, (Editor), Griffin, Abbie, (Editor), Wallace, C., (Cover designer)
Format: eBook
Language:English
Published: Hoboken, New Jersey : Wiley, 2014.
Subjects:
New products > Management.
Product management.
Electronic books.
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Internet

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