Social Media and Big Data in Consumer Behaviour /

Bibliographic Details
Other Authors: Roggeveen, Anne L., (Editor), Grewal, Dhruv, (Editor)
Format: eBook
Language:English
Published: [Bradford, West Yorkshire] : Emerald, 2016.
Series:Journal of consumer marketing, volume 33, number 2, 2016
Subjects:
Online Access:Click to View
LEADER 01719nam a2200433 i 4500
001 EBC4514343
003 MiAaPQ
005 20200520144314.0
006 m o d |
007 cr cnu||||||||
008 170220s2016 enka ob 000 0 eng|d
020 |z 9781786352651 
020 |a 9781786352668  |q (electronic bk.) 
035 |a (MiAaPQ)EBC4514343 
035 |a (Au-PeEL)EBL4514343 
035 |a (CaPaEBR)ebr11335179 
035 |a (OCoLC)972291017 
040 |a MiAaPQ  |b eng  |e rda  |e pn  |c MiAaPQ  |d MiAaPQ 
050 4 |a HF5415.32  |b .S63 2016 
082 0 |a 658.8  |2 23 
245 0 0 |a Social Media and Big Data in Consumer Behaviour /  |c guest editors, Dr. Anne L. Roggeveen and Professor Dhruv Grewal. 
264 1 |a [Bradford, West Yorkshire] :  |b Emerald,  |c 2016. 
300 |a 1 online resource (61 pages) :  |b illustrations. 
336 |a text  |2 rdacontent 
337 |a computer  |2 rdamedia 
338 |a online resource  |2 rdacarrier 
490 0 |a Journal of consumer marketing,  |x 0736-3761 ;  |v volume 33, number 2, 2016 
504 |a Includes bibliographical references. 
588 |a Description based on online resource; title from PDF title page (ebrary, viewed February 20, 2017). 
590 |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
650 0 |a Consumer behavior. 
650 0 |a Social media. 
650 0 |a Marketing  |x Social aspects. 
650 0 |a Big data. 
655 4 |a Electronic books. 
700 1 |a Roggeveen, Anne L.,  |e editor. 
700 1 |a Grewal, Dhruv,  |e editor. 
797 2 |a ProQuest (Firm) 
856 4 0 |u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=4514343  |z Click to View