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01719nam a2200433 i 4500 |
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EBC4514343 |
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20200520144314.0 |
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170220s2016 enka ob 000 0 eng|d |
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|z 9781786352651
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|a 9781786352668
|q (electronic bk.)
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|a (MiAaPQ)EBC4514343
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|a (Au-PeEL)EBL4514343
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|a (CaPaEBR)ebr11335179
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|a (OCoLC)972291017
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|a MiAaPQ
|b eng
|e rda
|e pn
|c MiAaPQ
|d MiAaPQ
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|a HF5415.32
|b .S63 2016
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|a 658.8
|2 23
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|a Social Media and Big Data in Consumer Behaviour /
|c guest editors, Dr. Anne L. Roggeveen and Professor Dhruv Grewal.
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264 |
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|a [Bradford, West Yorkshire] :
|b Emerald,
|c 2016.
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300 |
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|a 1 online resource (61 pages) :
|b illustrations.
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336 |
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|a text
|2 rdacontent
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337 |
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|a computer
|2 rdamedia
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338 |
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|a online resource
|2 rdacarrier
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490 |
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|a Journal of consumer marketing,
|x 0736-3761 ;
|v volume 33, number 2, 2016
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|a Includes bibliographical references.
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|a Description based on online resource; title from PDF title page (ebrary, viewed February 20, 2017).
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590 |
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|a Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
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650 |
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|a Consumer behavior.
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650 |
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|a Social media.
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650 |
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|a Marketing
|x Social aspects.
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650 |
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|a Big data.
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655 |
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|a Electronic books.
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700 |
1 |
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|a Roggeveen, Anne L.,
|e editor.
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700 |
1 |
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|a Grewal, Dhruv,
|e editor.
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797 |
2 |
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|a ProQuest (Firm)
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856 |
4 |
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|u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=4514343
|z Click to View
|