Social Media and Big Data in Consumer Behaviour /

Bibliographic Details
Other Authors: Roggeveen, Anne L., (Editor), Grewal, Dhruv, (Editor)
Format: eBook
Language:English
Published: [Bradford, West Yorkshire] : Emerald, 2016.
Series:Journal of consumer marketing, volume 33, number 2, 2016
Subjects:
Online Access:Click to View
Description
Physical Description:1 online resource (61 pages) : illustrations.
Bibliography:Includes bibliographical references.
ISBN:9781786352668
ISSN:0736-3761 ;