Social Media and Big Data in Consumer Behaviour - Roggeveen, Anne L.; Grewal, Dhruv ([Bradford, West Yorkshire] : Emerald, 2016)
Includes bibliographical references.
Description based on online resource; title from PDF title page (ebrary, viewed February 20, 2017).
Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Keywords: Consumer behavior; Social media; Marketing -- Social aspects; Big data; Electronic books