APA Citation

Roggeveen, A. L., & Grewal, D. (2016). Social Media and Big Data in Consumer Behaviour. [Bradford, West Yorkshire]: Emerald.

Chicago Style Citation

Roggeveen, Anne L.,, and Dhruv Grewal. Social Media and Big Data in Consumer Behaviour. [Bradford, West Yorkshire]: Emerald, 2016.

MLA Citation

Roggeveen, Anne L.,, and Dhruv Grewal. Social Media and Big Data in Consumer Behaviour. [Bradford, West Yorkshire]: Emerald, 2016.

Warning: These citations may not always be 100% accurate.