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The new brand spirit : how communicating sustainability builds brands, reputations and profits /

Bibliographic Details
Main Authors:	Conrad, Christian A., 1966- (Author), Thompson, Marjorie, 1957- (Author)
Format:	eBook
Language:	English
Published:	London [England] ; New York, New York : Routledge, 2016.
Subjects:	Social responsibility of business. Sustainable development > Social aspects. Social marketing. Electronic books.
Online Access:	Click to View

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