The new brand spirit : how communicating sustainability builds brands, reputations and profits - Conrad, Christian A., 1966-; Thompson, Marjorie, 1957- (London [England] ; New York, New York : Routledge, 2016)
Includes bibliographical references at the end of each chapters and index.
Description based on print version record.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Keywords: Social responsibility of business; Sustainable development -- Social aspects; Social marketing; Electronic books