Description: The new brand spirit :

Bibliographic Details
Main Authors:	Conrad, Christian A., 1966- (Author), Thompson, Marjorie, 1957- (Author)
Format:	eBook
Language:	English
Published:	London [England] ; New York, New York : Routledge, 2016.
Subjects:	Social responsibility of business. Sustainable development > Social aspects. Social marketing. Electronic books.
Online Access:	Click to View

Description
Physical Description:	1 online resource (382 pages) : illustrations, tables
Bibliography:	Includes bibliographical references at the end of each chapters and index.
ISBN:	9781317023043