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The new brand spirit : how communicating sustainability builds brands, reputations and profits /

Bibliographic Details
Main Authors: Conrad, Christian A., 1966- (Author), Thompson, Marjorie, 1957- (Author)
Format: eBook
Language:English
Published: London [England] ; New York, New York : Routledge, 2016.
Subjects:
Social responsibility of business.
Sustainable development > Social aspects.
Social marketing.
Electronic books.
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