Brand building and marketing in key emerging markets : a practitioner's guide to successful brand growth in China, India, Russia and Brazil /

Bibliographic Details
Main Author: Schaffmeister, Niklas, (Author)
Format: eBook
Language:English
Published: Cham, Switzerland : Springer, 2015.
Series:Management for professionals.
Subjects:
Online Access:Click to View
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100 1 |a Schaffmeister, Niklas,  |e author. 
245 1 0 |a Brand building and marketing in key emerging markets :  |b a practitioner's guide to successful brand growth in China, India, Russia and Brazil /  |c Niklas Schaffmeister. 
264 1 |a Cham, Switzerland :  |b Springer,  |c 2015. 
264 4 |c 2015 
300 |a 1 online resource (418 pages) :  |b illustrations (some color), charts, graphs, tables. 
336 |a text  |2 rdacontent 
337 |a computer  |2 rdamedia 
338 |a online resource  |2 rdacarrier 
490 1 |a Management for Professionals,  |x 2192-810X 
504 |a Includes bibliographical references at the end of each chapters. 
588 |a Description based on online resource; title from PDF title page (ebrary, viewed January 11, 2016). 
590 |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
650 0 |a Marketing  |x Management. 
650 0 |a Product management. 
655 4 |a Electronic books. 
776 0 8 |i Print version:  |a Schaffmeister, Niklas.  |t Brand building and marketing in key emerging markets : a practitioner's guide to successful brand growth in China, India, Russia and Brazil.  |d Cham, Switzerland : Springer, c2015   |h xx, 405 pages   |k Management for professionals.  |z 9783319194813 
797 2 |a ProQuest (Firm) 
830 0 |a Management for professionals. 
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