Brand building and marketing in key emerging markets : a practitioner's guide to successful brand growth in China, India, Russia and Brazil /
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| Format: | eBook |
| Language: | English |
| Published: |
Cham, Switzerland :
Springer,
2015.
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| Series: | Management for professionals.
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| Subjects: | |
| Online Access: | Click to View |
| Physical Description: | 1 online resource (418 pages) : illustrations (some color), charts, graphs, tables. |
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| Bibliography: | Includes bibliographical references at the end of each chapters. |
| ISBN: | 9783319194820 (e-book) |
| ISSN: | 2192-810X |