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The psychology of entertainment media blurring the lines between entertainment and persuasion /

Bibliographic Details
Corporate Author:	ProQuest (Firm)
Other Authors:	Shrum, L. J.
Format:	Electronic eBook
Language:	English
Published:	Mahwah, NJ : Lawrence Erlbaum, c2004.
Subjects:	Subliminal advertising. Advertising > Psychological aspects. Mass media > Psychological aspects. Persuasion (Psychology) Manipulative behavior. Electronic books.
Online Access:	Click to View

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