The psychology of entertainment media blurring the lines between entertainment and persuasion /

Bibliographic Details
Corporate Author: ProQuest (Firm)
Other Authors: Shrum, L. J.
Format: Electronic eBook
Language:English
Published: Mahwah, NJ : Lawrence Erlbaum, c2004.
Subjects:
Online Access:Click to View
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245 0 4 |a The psychology of entertainment media  |h [electronic resource] :  |b blurring the lines between entertainment and persuasion /  |c edited by L.J. Shrum. 
260 |a Mahwah, NJ :  |b Lawrence Erlbaum,  |c c2004. 
300 |a xvi, 360 p. :  |b ill. 
504 |a Includes bibliographical references and index. 
533 |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
650 0 |a Subliminal advertising. 
650 0 |a Advertising  |x Psychological aspects. 
650 0 |a Mass media  |x Psychological aspects. 
650 0 |a Persuasion (Psychology) 
650 0 |a Manipulative behavior. 
655 4 |a Electronic books. 
700 1 |a Shrum, L. J. 
710 2 |a ProQuest (Firm) 
856 4 0 |u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=335586  |z Click to View