The psychology of entertainment media blurring the lines between entertainment and persuasion /

Bibliographic Details
Corporate Author: ProQuest (Firm)
Other Authors: Shrum, L. J.
Format: Electronic eBook
Language:English
Published: Mahwah, NJ : Lawrence Erlbaum, c2004.
Subjects:
Online Access:Click to View
Description
Physical Description:xvi, 360 p. : ill.
Bibliography:Includes bibliographical references and index.