Cover Image

QR Code

Branding Books Across the Ages : Strategies and Key Concepts in Literary Branding.

Bibliographic Details
Main Author:	van den Braber, Helleke.
Other Authors:	Dera, Jeroen., Joosten, Jos., Steenmeijer, Maarten.
Format:	eBook
Language:	English
Published:	Amsterdam : Amsterdam University Press, 2021.
Edition:	1st ed.
Subjects:	Electronic books.
Online Access:	Click to View

Similar Items

The definitive book of branding /
Published: (2014)

Global brand strategy : unlocking brand potential across countries, cultures and markets.
by: Van Gelder
Published: (2003)

The Essential brand book : over 100 techniques to in crease brand value.
by: Ellwood
Published: (2002)

How cool brands stay hot : branding to Generation Y.
by: Bergh, Joeri van den
Published: (2013)

Brands and brand management under threat in an age of fake news /
Published: (2020)

UnBranding : 100 branding lessons for the age of disruption/
by: Stratten, Scott
Published: (2018)

Global Brand Strategy : World-wise Marketing in the Age of Branding
by: Steenkamp, Jan-Benedict E. M.
Published: (2017)

Nation branding : concepts, issues, practice.
by: Dinnie
Published: (2008)

Brands and branding geographies.
Published: (2011)

Brand wars : combat strategies for Indian brands /
by: Gupte, Rajiv,, et al.
Published: (2021)

Branding in action : cases and strategies for profitable brand management.
by: Hankinson
Published: (1993)

Branding unbound the future of advertising, sales, and the brand experience in the wireless age /
by: Mathieson, Rick.
Published: (2005)

60-minute brand strategist the essential brand book for marketing professionals /
by: Mootee, Idris, 1958-
Published: (2013)

Defending the brand aggressive strategies for protecting your brand in the online arena /
by: Murray, Brian H., 1968-
Published: (2004)

Brand rewired : connecting intellectual property,branding and creativity strategy.
by: Chasser
Published: (2010)

How to brand nations,cities and destinations : a planning book for place branding.
by: Moilanen
Published: (2009)

The indestructible brand : crisis management in the age of social media /
by: Sharma, Venke,, et al.
Published: (2017)

International place branding yearbook 2010 : place branding in the new age of innovation.
Published: (2010)

Hi-tech Hi-touch branding : creating brand power in the age of technology.
by: Temporal
Published: (2001)

Brand new brand thinking : brought to life by 11 experts who do.
Published: (2002)

Branding and AI : Leveraging Technology to Generate Brand Revenue.
by: Aggarwal, Chahat.
Published: (2021)

Brand zero : the complete branding guide for start-ups /
by: Tai, Jacky.
Published: (2014)

Brand equity : defining, measuring and managing brand equity /
Published: (2017)

Fusion branding : how to forge your brand for the future.
by: Wreden
Published: (2002)

Free branding : grow your brand & business organically.
by: Kerk, Roger SL
Published: (2014)

Lean branding : creating dynamic brands to generate conversion.
by: Busche, Laura
Published: (2015)

Free Branding : grow your brand organically.
by: Kerk, Roger SL
Published: (2015)

Brand society : how brands transform management and lifestyle.
by: Kornberger
Published: (2010)

The Philosophy of Branding : great philosophers think brands.
by: Braun
Published: (2004)

Brands the logos of the global economy /
by: Lury, Celia.
Published: (2004)

Asian brand strategy : how Asia builds strong brands.
by: Roll
Published: (2006)

Branding and advertising
Published: (2003)

You are the brand
by: Adubato, Steve.
Published: (2011)

Brand imitation
by: Kaptan, S. S.
Published: (2010)

Hospitality branding
by: Dev, Chekitan S. 1959-
Published: (2012)

Brand management
Published: (2008)

The business of brands
by: Miller, Jon, 1971-
Published: (2004)

Brand famous.
by: Boyd, Linzi
Published: (2014)

Beyond branding.
Published: (2003)

Halal branding /
by: Wilson, Jonathan A. J.