How cool brands stay hot : branding to Generation Y.
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Published: |
London:
Kogan Page,
2013.
|
| Edition: | 2nd ed.. |
| Subjects: |
Business Information Centre
| Call Number: |
B 658 827 BER |
|---|
| Accession | Item Category | Format | Status | Notes |
|---|
| B000036359 | Book | Book | AVAILABLE |