What great brands do : the seven brand-building principles that separate the best from the rest /

Bibliographic Details
Main Author: Yohn, Denise Lee, 1967-
Format: eBook
Language:English
Published: San Francisco, California : Jossey-Bass, 2014.
Subjects:
Online Access:Click to View
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100 1 |a Yohn, Denise Lee,  |d 1967- 
245 1 0 |a What great brands do :  |b the seven brand-building principles that separate the best from the rest /  |c Denise Lee Yohn. 
264 1 |a San Francisco, California :  |b Jossey-Bass,  |c 2014. 
264 4 |c 2014 
300 |a 1 online resource (275 pages) :  |b illustrations 
336 |a text  |2 rdacontent 
337 |a computer  |2 rdamedia 
338 |a online resource  |2 rdacarrier 
500 |a Includes index. 
588 |a Description based on print version record. 
590 |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
650 0 |a Branding (Marketing) 
650 0 |a Brand name products. 
655 4 |a Electronic books. 
776 0 8 |i Print verison:  |a Yohn, Denise Lee, 1967-  |t What great brands do : the seven brand-building principles that separate the best from the rest.  |d San Francisco, California : Jossey-Bass, c2014   |h vii, 262 pages   |z 9781118611258   |w 2013032239 
797 2 |a ProQuest (Firm) 
856 4 0 |u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=1568425  |z Click to View