What great brands do : the seven brand-building principles that separate the best from the rest /
Main Author: | |
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Format: | eBook |
Language: | English |
Published: |
San Francisco, California :
Jossey-Bass,
2014.
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Subjects: | |
Online Access: | Click to View |
Item Description: | Includes index. |
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Physical Description: | 1 online resource (275 pages) : illustrations |
ISBN: | 9781118824405 9781118824337 |