What great brands do : the seven brand-building principles that separate the best from the rest - Yohn, Denise Lee, 1967- (San Francisco, California : Jossey-Bass, 2014)
Includes index.
Description based on print version record.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Keywords: Branding (Marketing); Brand name products; Electronic books