APA Citation

Yohn, D. L. (2014). What great brands do: The seven brand-building principles that separate the best from the rest. San Francisco, California: Jossey-Bass.

Chicago Style Citation

Yohn, Denise Lee. What Great Brands Do: The Seven Brand-building Principles That Separate the Best From the Rest. San Francisco, California: Jossey-Bass, 2014.

MLA Citation

Yohn, Denise Lee. What Great Brands Do: The Seven Brand-building Principles That Separate the Best From the Rest. San Francisco, California: Jossey-Bass, 2014.

Warning: These citations may not always be 100% accurate.