QR Code

Managing the new customer relationship strategies to engage the social customer and build lasting value /

Bibliographic Details
Main Author:	Gordon, Ian H.
Corporate Author:	ProQuest (Firm)
Format:	Electronic eBook
Language:	English
Published:	Hoboken, N.J. : Wiley, 2013.
Subjects:	Relationship marketing. Customer relations > Management. Social media > Marketing. Electronic books.
Online Access:	Click to View

Similar Items

Managing customer experience and relationships : a strategic framework /
by: Peppers, Don,, et al.
Published: (2017)

Customers inside, customers outside : designing and succeeding with enterprise customer-centricity concepts, practices, and applications /
by: Lowenstein, Michael W., 1942-,
Published: (2014)

The new relationship marketing : how to build a large, loyal, profitable network using the social Web /
by: Smith, Mari, 1966-
Published: (2011)

Customer-centric marketing : building relationships and creating advocates in the age of the consumer /
by: Cundari, Aldo,
Published: (2015)

Dynamic customer strategy : today's CRM /
by: Tanner, John F.,
Published: (2014)

Analytics and dynamic customer strategy : big profits from big data /
by: Tanner, John F.,
Published: (2014)

The rise of the platform marketer : performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms /
by: Dempster, Craig,, et al.
Published: (2015)

Consumer-brand relationships insights for theory and practice /
Published: (2012)

Handbook of brand relationships
Published: (2009)

Electronic customer relationship management
Published: (2006)

Statistical methods in customer relationship management
by: Kumar, V., 1957-
Published: (2012)

Customer relationship management systems handbook
by: Sharp, Duane E.
Published: (2003)

Relationship marketing re-imagined : marketing's inevitable shift from exchanges to value cocreating relationships /
by: Malhotra, Naresh K.,, et al.
Published: (2016)

Customer relationship management an Emerald guide.
Published: (2005)

Customer loyalty, retention, and customer relationship management
Published: (2006)

Service excellence : creating customer experiences that build relationships /
by: Bolton, Ruth N.
Published: (2016)

Handbook of CRM achieving excellence in customer management /
by: Payne, Adrian.
Published: (2006)

Customer relationship management a global perspective /
Published: (2008)

The book of business awesome how engaging your customers and employees can make your business thrive ; The book of business unawesome : the cost of not listening, engaging, or being great at what you do /
by: Stratten, Scott.
Published: (2012)

Connected CRM : implementing a big-data-driven, customer-centric business strategy /
by: Williams, David, 1963-
Published: (2014)

Maximize your social : one-stop guide to building a social media strategy for marketing and business success /
by: Schaffer, Neal.
Published: (2013)

Strategic customer care : an evolutionary approach to increasing customer value and profitability.
by: Brown
Published: (1999)

Customer relationship management using business intelligence
by: Sturdy, Graham R.
Published: (2012)

The ultimate online customer service guide how to connect with your customers to sell more! /
by: Collier, Marsha.
Published: (2011)

Managing customer relationships : a strategic framework.
by: Peppers
Published: (2004)

Tactical transparency how leaders can leverage social media to maximize value and build their brand /
by: Holtz, Shel.
Published: (2009)

Pathways less travelled to value creation interaction, dialogue and knowledge generation /
Published: (2004)

Profitable customer engagement : concepts, metrics, and strategies /
by: Kumar, V., 1957-
Published: (2013)

Join the conversation how to engage marketing-weary consumers with the power of community, dialogue, and partnership /
by: Jaffe, Joseph, 1970-
Published: (2007)

Small business smarts building buzz with social media /
by: O'Leary, Steve.
Published: (2011)

Igniting customer connections : fire up your company's growth by multiplying customer experience & engagement /
by: Frawley, Andrew,
Published: (2015)

Relationship marketing in professional services a study of agency-client dynamics in the advertising sector /
by: Halinen, Aino, 1961-
Published: (1997)

Customer relations
Published: (2011)

Strategic customer management integrating relationship marketing and CRM /
by: Payne, Adrian.
Published: (2013)

Customer satisfaction practical tools for building important relationships /
by: Scott, Dru.
Published: (2000)

Relationship marketing theory and practice /
Published: (1996)

Microsoft Dynamics CRM 4 for dummies
by: Scott, Joel.
Published: (2008)

Customer's new voice : extreme relevancy and experience through volunteered customer information /
by: McKean, John, 1956-
Published: (2015)

Customer value management : some reflections and future trends /
by: Verhoef, Peter C.,
Published: (2012)

Social marketing to the business customer listen to your B2B market, generate major account leads, and build client relationships /
by: Gillin, Paul.
Published: (2011)