APA Citation

Gordon, I. H. (2013). Managing the new customer relationship: Strategies to engage the social customer and build lasting value. Hoboken, N.J.: Wiley.

Chicago Style Citation

Gordon, Ian H. Managing the New Customer Relationship: Strategies to Engage the Social Customer and Build Lasting Value. Hoboken, N.J.: Wiley, 2013.

MLA Citation

Gordon, Ian H. Managing the New Customer Relationship: Strategies to Engage the Social Customer and Build Lasting Value. Hoboken, N.J.: Wiley, 2013.

Warning: These citations may not always be 100% accurate.