Retail marketing and branding a definitive guide to maximizing ROI /
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Chichester, West Sussex :
Wiley,
2013.
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| Edition: | 2nd ed. |
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| Online Access: | Click to View |
Table of Contents:
- pt. 1. Building superior retail brands
- pt. 2. Optimizing marketing ROI
- pt. 3. Ten perspectives on retail marketing.