APA Citation

Perrey, J., & Spillecke, D. (2013). Retail marketing and branding: A definitive guide to maximizing ROI (2nd ed.). Chichester, West Sussex: Wiley.

Chicago Style Citation

Perrey, Jesko., and Dennis Spillecke. Retail Marketing and Branding: A Definitive Guide to Maximizing ROI. 2nd ed. Chichester, West Sussex: Wiley, 2013.

MLA Citation

Perrey, Jesko., and Dennis Spillecke. Retail Marketing and Branding: A Definitive Guide to Maximizing ROI. 2nd ed. Chichester, West Sussex: Wiley, 2013.

Warning: These citations may not always be 100% accurate.