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01554nam a2200397 a 4500 |
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EBC1095122 |
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MiAaPQ |
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20200520144314.0 |
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m o d | |
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120107s2013 enkab s 001 0 eng d |
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|z 9781118489529
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|a 9781118489505 (electronic bk.)
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|a (MiAaPQ)EBC1095122
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|a (Au-PeEL)EBL1095122
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|a (CaPaEBR)ebr10634640
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|a (CaONFJC)MIL420580
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|a (OCoLC)823227793
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|a MiAaPQ
|c MiAaPQ
|d MiAaPQ
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4 |
|a HF5415.1255
|b .P47 2013
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| 100 |
1 |
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|a Perrey, Jesko.
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| 245 |
1 |
0 |
|a Retail marketing and branding
|h [electronic resource] :
|b a definitive guide to maximizing ROI /
|c Jesko Perrey and Dennis Spillecke.
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| 250 |
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|a 2nd ed.
|
| 260 |
|
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|a Chichester, West Sussex :
|b Wiley,
|c 2013.
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| 300 |
|
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|a xxii, 374 p. :
|b ill., maps.
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| 500 |
|
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|a "Perspectives on consumer industries & retail"--Cover.
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| 500 |
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|a Includes index.
|
| 505 |
0 |
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|a pt. 1. Building superior retail brands -- pt. 2. Optimizing marketing ROI -- pt. 3. Ten perspectives on retail marketing.
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| 533 |
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|a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
|
| 650 |
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0 |
|a Branding (Marketing)
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| 650 |
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0 |
|a Brand name products.
|
| 650 |
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0 |
|a Retail trade.
|
| 655 |
|
4 |
|a Electronic books.
|
| 700 |
1 |
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|a Spillecke, Dennis.
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| 710 |
2 |
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|a ProQuest (Firm)
|
| 856 |
4 |
0 |
|u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=1095122
|z Click to View
|
